A colored filter adds instant emotion to whatever action’s happening on-screen. But if you really want to make a statement with color, you can add filter effects in post-production. You can choose to include certain colors in your background, props, and clothing worn on camera. Videos naturally incorporate color in many ways. Robert Plutchik’s “ Wheel of Emotions” is a beautiful visualization of the connection between particular colors and feelings: Color plays a powerful role in our behavior and purchase decisions. It often pays for marketers to consider color psychology when producing content for Facebook. As with most effects we’re discussing, you can also DIY the light flash effect in Adobe After Effects post-production. You can find this effect built into several Shakr templates, including the Modern Sport Theme. This powerful imagery can signal a big change, surprise, or power shift, introducing the viewer to something they’ve never seen before. Like the lightsabers in Star Wars, light flares represent a burst of energy. A bright flash of light can be the show-stopping opener you’re looking for. Your ad audience needs to be convinced that the video is worth watching or at least interesting. Light flash transitionsīecause the News Feed is so competitive, it’s crucial to open with a hook to your video in the first few seconds. Here we’ve picked out seven of our favorite video effects and why they work especially well on Facebook. Templates and other user-friendly software can help small businesses save on production costs, from assembling a film crew, to hiring actors, to buying expensive equipment. We just mean creative transitions, dynamic design, and other basic techniques that will make your next ad look and sound the way you want it to.Īdding a few effects to photos and videos you shot yourself can be cheaper than live video, too. After all, we’re not talking about dragons, space travel, or pyrotechnics. You don’t have to be a production wizard to add them in. Special effects tighten transitions, enhance storytelling, and, of course, add “wow” factor. Video effects are tools of engagement, working on a subconscious level to make viewing more enjoyable.
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