![]() ![]() When we started the main theme about visualizing the physical shelf was there from the beginning-from day one. PIVO TING INITIAL IDEAĭid you have, in that time, the perfect idea of what Because they were new in Singapore, we hosted them in our house. ![]() He came to Singapore and had an idea in his head that the problem of visualizing the physical shelf in retail can be a tremendous help and tremendous business value to global manufacturers.Ĭoincidence, our daughters were going to the same kindergarden-as random as He was working for a private equity fund, which used to invest in consumer brands-so, he knew that work very well. His background is more about the retail execution. He’s also an ex-Israeli, and he came to Singapore, following his wife. And then I sold my latest startup and I was actually looking to do some kind of a sabbatical after selling my company.ĭror-my co-founder-came from Switzerland, where he was living for 12 years. There was a second that somehow-through life’s mysterious ways-I found myself in Singapore, coming out of Israel. And then after seven years, decided to move from the corporate world and open my first startup. I was working at Sanger, the data system, for about seven years after graduation from university. I’m coming from a series of startups that I’ve been establishing. One is myself, and the other is Dror Feldheim. Who were the co-founders, what were your backgrounds and howįounders for the business. Let’s go back to 2010, which was the year of theįoundation of Trax. And this information is helping those companies to perfect their in-store execution presentation on the shelf presence, pricing, promotions and interrelations between competing products on shelf. We are using computer vision algorithms to put cameras in the point of sale, taking pictures of shelf space and analysing those products-those SKUs-on shelf in a very high level of accuracy and in real time. Essentially, we work with global brand manufacturers like Coca-Cola and Procter & Gamble, as well as retailers like Tesco and Carrefour. Trax is solving the problem of digitizing the physical world of retail. Solutions does Trax offer to solve that problem. ***Hey, are you trying to take your first steps as an entrepreneur? Click here to see how I can help you.īefore going directly to the story, I would like toīriefly understand about the problem that you’re solving and what kind of ![]() Subscribe: Apple Podcasts | Stitcher | TuneIn | RSS ![]()
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